They are huge but can turn on a dime to meet a rapidly changing market.

  • They know what people search for (demand)
  • They know what is in stock in every warehouse, in real time (supply)
  • They know what is enroute to and from the warehouse (future supply)
  • They know much it costs to ship what, where, and when (margins)
  • They know failure/return/damage rates on all items sold (risk assessment)
  • They know exactly how many personnel it takes to market, sell, pack, ship, and deliver. (HR)

Not to beat a dead horse here, but Amazon has such good control of their information-flow that they can drive their massive trillion-dollar ship like it is a speed boat. In very short time they have altered logistics and warehouse to prioritize delivery of medical supplies and household staples. They continue to generate revenue AND benefit those who need the supplies the most.

All the while they have taken responsible steps to shut-down anyone on their platform seeking to price gouge.


Here’s the thing – though Amazon is a fantastic example of a large organization in control of their data, they are not the only ones. Furthermore, it is never too late to get started.

This story can be any organization's story provided they have control of their information. That, friends, is the first step in digital transformation.

  • It does not begin with AI.
  • It does not begin with complex IT projects.
  • It does not begin with automation.

Your next steps

It begins with a cultural and mindset change at the top of the organization. Amazon has that in spades, but there are no secrets here.

Embrace the changes required to break information silos. Figure out how your IT solutions providers can move from cost centers to profit centers (Eg - Business Partners).

The best part is that once you commit, you can see results in 90 days.